Water Essay Example | Topics and Well Written Essays - 250 words - 6

Water - Essay ExamplePepsiCo controls the largest share of astir(predicate) 44% of U.S water enhanced market. In 2010, the growth went up to about 85%. In addition, a small share doubled in 2011. Its marketing strategy is similar to the vitamin water. It distributes its outputs in Walmart stores only and targets countrywide grocery. Its promotion campaign was featured in a skin suit in 2012 sports. Its prices are of the lour range of $4 per 20 Oz bottle 2.Smartwater is a premium bottled water brand that is a intersection point of Glaceau Company. The brand tries to appeal to health conscious consumers and who want sports beverage that is nutrient rich and has low calories content. The product is electrolyte enhanced, and this gives it a competitive advantage over the tap water. Its main competitors are its cross brands that give the fellowship a massive gain in the market. Companys sales over the past five twelvemonths arouse been increasing steadily. Its campaign is using pop ular celebrities. Its market share is estimated to have been 45% by the year 2000. The company managed to again approximately 20% awareness of its brand within a year 3.The coca plant cola company brands vitamin water as enhanced water. In the market, it is the leading enhanced water brand. Its study(ip) competitors are the SoBe life water and propel zero products. In 2008, the growth of vitamin water rose up to 8.3%. By the year 2012, the product experienced an annual growth of 12% in the market. The company is predicting huge sales exceeding nine billion dollars due to its large market. Vitamin water distributes its products in Walmart stores only and targets major nationwide grocery stores. Its promotion strategy is meet your needs campaign